Brand
In moments where I’ve needed a break from the media grind (it happens), I’ve worked on content and brand strategy for Fortune 500s, media start-ups and nonprofits alike.
Select Work
-
The Black Church
PBS: In late 2020 and early 2021, Invisible Hand hired me for oversight on a brand campaign to launch The Black Church, a documentary series from Henry Louis Gates, Jr. and PBS. I consulted on cross-channel content and content marketing strategies and supervised a creative and talent team across a mix of collateral — from digital content to virtual screening and social videos.
-
The Happiness Challenge
SoulCycle: While consulting in-house for SoulCycle in 2018 and 2019, I planned and led content development for The Happiness Challenge, a brand campaign aimed at building happiness habits, inclusive of site, app, email, and social (paid and organic) assets.
-
Own the Process
Microsoft: Earlier in 2018, I assigned and edited Own the Process — a digital package with articles, infographics and short-form video on entrepreneurship for women — for Microsoft and Damn Joan, a media start-up, where I worked at the time.