Brand Work

Through my content consulting practice, I’ve worked on content strategy and development for major brands. Check out a few examples.

Select Work

  • PBS: The Black Church

    In late 2020 and early 2021, my client Invisible Hand contracted me as a supervising creative producer on an impact campaign to launch The Black Church, a four-hour series from Henry Louis Gates, Jr. and PBS. I supervised production across a mix of content and creative collateral — from virtual screenings to social videos, watch/discussion guides to talent and coalition toolkits.

  • SoulCycle: The Happiness Challenge

    While consulting in-house for SoulCycle in 2018 and 2019, I helped concept, plan, produce, and top-edit content for The Happiness Challenge, a brand campaign aimed at building happiness habits, which included website, app, newsletter, and social assets (paid and organic).

  • Microsoft: Own the Process

    Earlier in 2018, I worked with Damn Joan, a publisher, on Own the Process, a content platform for Microsoft in support and celebration of women who are entrepreneurs. I shaped, assigned, and produced 30+ pieces of content, ranging from articles and infographics to short-form video.

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