Video
A single video or a series. A shoestring or six-figure budget. Super slick and premium or organic to the platform. Over the last few years, I’ve led video teams bringing to life projects that run the gamut — and collaborated on distribution and amplification strategies to drive views and engagement. A few samples:
Select Work
-
Executive Producer
The Meteor: 22 For ‘22: Visions for a Feminist Future, a longform video special on global gender equity, originally aired as a virtual summit on May 9, 2022. Hosted by Symone D. Sanders, the 85-minute show featured a broad range of feminist visionaries and artists including Janicza Bravo, Tarana Burke, Paula Avila-Guillen, Dolores Huerta, Lachi, Paola Mendoza, Busy Philipps, Paola Ramos, Chris Smalls, Amandla Stenberg, and more — in a mix of formats, including produced conversations, docu-shorts, animated works, performances, and more. A project of new media brand The Meteor. Presented by CHIME FOR CHANGE, Gucci’s global campaign for gender equity. Produced with Cindi Leive and Marjan Tehrani and partners TruFilms and Overland Entertainment.
-
Chief Content Officer
Katie Couric Media: Thank You Notes, a seven-part, short-form video series on the power of mentorship, featuring Tarana Burke, Lana Condor, Katie Couric, Jameela Jamil, Billie Jean King, and more. A project of Katie Couric Media, in partnership with Olay. Produced with Tiara Chiaramonte and Emily Pinto — and Gabriel Noble, Marjan Tehrani, and TruFilms. Distributed via KCM’s O&O channels and TODAY. Amplified by a robust coalition of influencers, talent, media, NGOs, and more.
Katie Couric Media: #SeeHer Story (Season One), a weekly, short-form video series, narrated by Couric, spotlighting the stories of women trailblazers over the last 100 years (21 episodes total). A project of Katie Couric Media and People. Sponsored by Clorox Renew Life. Produced with Tiara Chiaramonte, Mikki Halpin, Leese Katsnelson, Emily Pinto as well as Lauren Mikler and People. Distributed via KCM’s O&O channels and People. Amplified by Association of National Advertisers’ SeeHer movement as well as a robust coalition of influencers, NGOs, talent, and more. Yielded more than 10 million views in season one. Picked up for season two.
Katie Couric Media: Cancer During Covid-19, a docu-short in which Couric profiles Sarah, a 35-year-old woman diagnosed with triple negative breast cancer during the pandemic. A project of Katie Couric Media and Merck. Distributed via KCM’s O&O channels and Merck. Produced with Mikki Halpin, Leese Katsnelson, and Real Chemistry.
Katie Couric Media: Katie’s Health Missions, a four-part, short-form video series, hosted by Couric, highlighting actionable ideas for improving health and wellness — featuring Padma Lakshmi, Maria Sharapova, Dr. Mark Hyman, and more. A project of Katie Couric Media and Rally Health. Produced with Tiara Chiaramonte and Emily Pinto. Distributed via KCM’s O&O channels and Rally Health.
Katie Couric Media: The Bright Side, a four-part, short-form video series, hosted by Couric, highlighting good news and everyday heroes amid the pandemic. A project of Katie Couric Media and Ally Bank. Produced with Anomaly. Distributed via KCM’s O&O channels, Ally Bank, and paid media.